![]() The De Stijl movement is the foundation of modern minimalist aesthetics. The movement embraced the concept of abstract harmonic compositions and geometrics. The De Stijl (Dutch for “The Style”) movement which was headed by painters Theo Van Doesberg and Piet Mondrian along with architect Gerrit Reitveld, saw the rise of minimalistic concepts. The concept of “ma”, which roughly means “the space between two objects”, is greatly applied in Japanese design aesthetics. The Japanese were the first to use intentional minimalism in their creativity. A logo can be retained in the mind of the consumers for a very long time if minimalism is incorporated in a logo design. Our brains simplify complex images and structures to store them in the memory, which is why minimal creations are always a hit. ![]() Minimal compositions are extremely catchy and can be found everywhere including paintings, dance, films, theatres, music, photography and of course, LOGOS! Bauhaus culture rejected intricate and lavish compositions for more down-to-earth creations. Influenced by the Bauhaus culture, minimalism is a result of the modernist movement of the 1960s. ![]() ![]() Minimalism, simply put, is a design approach that uses existing elements, simplicity and maximum use of space. And the solution is… MINIMALISM! Incorporating a minimalist approach into your logo will not only make your brand look sophisticated but also put you way ahead of your competitors. However, there is one quick solution which will save you time, competition and give your brand a contemporary look. Deciding the kind of logo you want for your business can be tricky and difficult. ![]()
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